The iPhone XR looks to offer most of what made the iPhone XS a knockout for £250 less – but with a colourful body and a slightly larger screen is this the iPhone to buy? With the iPhone XS and XS Max starting at £999 and £1,099 respectively, Apple has room to shoehorn a slightly lower cost, but still expensive, model in underneath. The iPhone XR is that model, but with a slightly larger screen than the 5.8in iPhone XS that's also a little smaller than the 6.5in iPhone XS Max, it offers something subtly different too. The 6.1in LCD is colourful and relatively crisp with excellent viewing angles, but just not quite as brilliant as the OLED displays on the top iPhones or rivals of a similar price. The bezels are also noticeably larger than the other iPhones, making it look a little like an iPhone XS permanently in a case.

Boasting a 6.5inch OLED screen, the iPhone XS Max is the biggest phone Apple has ever made. While on paper the screen may seem almost too big, the curved design means that in the flesh, it's incredibly easy to pick up and handle - and absolutely stunning to look at. There is something of a jaw dropping moment the first time you load up a picture of press play on the movie. Apple's new iPhone XS Max is shown (right) beside the smaller XS That screen is sharp and incredibly bright, and the phone (and even the still present notch) are almost invisible, making this the closest thing yet to Apple's'all screen' vision. The sound has also had a huge boost, and even in the crowded scrum like experience of the hands on area at Apple's event, audio was loud enough to hear clearly - if you want to annoy the neighbours of fellow commuters, this is definitely the speaker system to do it with.